EXPERIENCE
Senior Digital Designer
Folk VML, Dublin
Nov 2023 – Present
Design and execute digital campaigns across social, web, email, and paid media channels, grounding creative decisions in user insight and performance needs. Present and articulate design rationale to clients, developers, and stakeholders. Develop static and animated assets optimized for clarity, usability, and multi-platform impact. Collaborate closely with creative, strategy and development teams to ensure high quality execution and alignment across brand touchpoints. Support campaign ecosystems through adaptable visual systems that scale across formats.
Digital Designer
Havas Village, Dublin
Mar 2022 – Nov 2023
Designed and delivered digital assets, product UI elements, motion and content experiences for global and regional brands. Worked alongside developers to translate concepts into refined, launch-ready digital work. Helped maintain visual coherence across campaign ecosystems and multi-format content.
Semi Senior Art Director for Microsoft
VML, Buenos Aires
Jun 2021 – Oct 2021
Developed visual concepts and campaign assets for Microsoft Seattle, delivering fresh, innovative ideas aligned with brand guidelines, inclusive design principles, and accessibility standards. Applied strong critical thinking and problem-solving skills to analyse complex project challenges, identifying strategic and functional design solutions for large-scale digital initiatives.
Content & UX/UI Designer
BullMetrix, Buenos Aires
Nov 2019 - Jun 2021
Formulated UX/UI and Conversion Rate Optimization (CRO) proposals for clients. Optimized web design and landing pages, leading to measurable conversion rate improvements. Collaborated with marketing and development teams to execute and test paid media advertising campaigns. Managed A/B tests and design iterations based on performance metrics.
600+
Projects Completed
50+
Satisfied Clients
7+
Years of Experience
Let's Collaborate!
Dublin, Ireland