Strategic design for digital experiences that work
Eugenia
Esposito
I’m a Senior Digital & Product Designer with experience working across Buenos Aires and Dublin, shaping digital experiences that balance clarity, usability, and visual storytelling. My background spans UX/UI, brand-led creative, motion, and collaborative product work — giving me a hybrid perspective that bridges design craft with practical outcomes.
SCROLL
I enjoy working closely with cross-functional teams, developers, strategists, copy, and stakeholders; to translate ideas into thoughtful interfaces and cohesive digital ecosystems. My approach is iterative and human-centered: I believe strong design emerges from understanding people, context, and the story behind every product or brand.
Grounded in a Bachelor’s degree in Graphic Design and expanded through UX/UI and CRO specializations, my education has shaped my understanding of how visual clarity, usability, and strategic thinking intersect. This allows me to design digital experiences that are both intuitive and creatively expressive.
Motion and animated content
Asobe Suite
UX/UI Design
Figma | Framer | Adobe Xd
Senior Digital Designer
Folk VML, Dublin
Nov 2023 – Present
Design and execute digital campaigns across social, web, email, and paid media channels, grounding creative decisions in user insight and performance needs. Present and articulate design rationale to clients, developers, and stakeholders. Develop static and animated assets optimized for clarity, usability, and multi-platform impact.
Digital Designer
Havas Village, Dublin
Mar 2022 – Nov 2023
Designed and delivered digital assets, product UI elements, motion and content experiences for global and regional brands. Worked alongside developers to translate concepts into refined, launch-ready digital work. Helped maintain visual coherence across campaign ecosystems and multi-format content.
Semi Senior Art Director for Microsoft
VML, Buenos Aires
Mar 2022 – Nov 2023
Developed visual concepts and campaign assets for Microsoft Seattle, delivering fresh, innovative ideas aligned with brand guidelines, inclusive design principles, and accessibility standards. Applied strong critical thinking and problem-solving skills to analyse complex project challenges, identifying strategic and functional design solutions for large-scale digital initiatives.
Content & UX/UI Designer
BullMetrix, Buenos Aires
Nov 2019 - Jun 2021
Formulated UX/UI and Conversion Rate Optimization (CRO) proposals for clients. Optimized web design and landing pages, leading to measurable conversion rate improvements. Collaborated with marketing and development teams to execute and test paid media advertising campaigns. Managed A/B tests and design iterations based on performance metrics.
600+
Projects Completed
50+
Satisfied Clients
7+
Years of experience
Insights For Innovation
IDEO U
April 2021
The complete Conversion Rate Optimization course
Udemy
January 2021
Lean UX
Domestika
April 2021
Diploma in Graphic Design
Universidad de Palermo
2015-2019
Looking to start a project or you need consultation? Feel free to contact me.
Dublin, Ireland
maria.espoe96@gmail.com